Three ways that seller can use Amazon Sales Rank data 

Catrina P. Smith
7 Ways to Boost Your Amazon Sales Rank | eDesk

A daily list of historical BSR (Best Sellers Rank) rankings for a single or group of SKUs over any time period is another function which they offer. This approach is only effective for one marketplace at a time. Therefore, it will not be possible to pull BSR for all EU marketplaces. You must define each market separately.

There are already so many tools available to track rival BSR, so we don’t need to add any more. Our emphasis is on internal processes and products so that you can manage your business and stay ahead of the competition without constantly having to play catch-up. When you compare your BSR to the number of units sold, you may better understand your product sales trends and spot problems by knowing your own Best Seller Rank.

  • Easy product research

The sales rank estimator is a helpful resource for finding popular products. If you’re just getting started as a new seller on Amazon, you should focus your research on high-demand items or products that are in high demand; otherwise, you risk being driven out of the Amazon marketplace by competition. You can choose popular products by using the information provided by the Best Sellers Rank. By examining their BSRs, you can utilize BSR to create a shortlist of goods that are viable.

  • Comparative Analysis for Expert Sellers

Amazon BSR might also be useful for seasoned sellers. BSR serves to facilitate competitor monitoring. All you have to do is compare the BSRs of similar products offered by your rivals. If their products have higher BSRs than yours, you must step it up by changing your product listing or using pertinent keywords to drive traffic and ultimately raise your BSR.

  • For estimating sales

The Amazon Best Sellers Rank can also be used by sellers to project or forecast their monthly sales. Consider that the BSR of your product is currently 1500. You will have about 700 transactions per month for a BSR of 1500 if you add up your sales. You can calculate your sales rank per time using this data. Also, keep in mind that these are simply estimations and that, as was already noted, rankings can change between categories. This is useful information that you may use to investigate new goods or keep tabs on your competition, even as estimates.

Final thoughts

BSR tracking is available in research-focused programs like Junglescout, Sellics, SellerApp, etc. The game is changed by Amazon Product Opportunity Explorer since you now have direct access to actual facts rather than educated guesses. It will then update every day once you add the ASINs you want to track. 

The research tools are able to gather and merge the data into their system by scraping and utilizing all the data when a user subscribes to their services. They are able to estimate how many units a product has sold based on the product BSR by maintaining a sizable database.

Although it is not precise, it works well as an approximation. Products in relatively narrow niches contain incomplete information. In highly competitive businesses where the data can be cross-checked against those of other sellers and products, guesstimating the BSR works better.

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