“I cannot express enough that these students took this venture and they owned it. I’m blown away by what they did this semester.”
—Julie Schlemmer, regional business operator, on her CWRU small business student consultants
Julie Schlemmer has taught yoga for a prolonged time—as a non-public teacher for businesses like Cleveland Clinic and Cleveland Indians. But jogging her have yoga studio was new to her.
She took possession of the Atma Middle, a Cleveland Heights institution for more than 20 years, on April 1, 2020… two weeks right after the studio moved to an all-virtual format.
Unnecessary to say, it was an eye-opening introduction to small business possession.
So, she turned to a team of undergraduates at Case Western Reserve College Weatherhead School of Management’s Action Finding out course to assist her navigate her most urgent business enterprise dilemmas: how to rebrand the growing older studio and increase her clientele.