Richard Iweanoge is the Basic Manager, Brand name and Communications, MTN Nigeria. In this interview with DANIEL ANAZIA, he speaks about MTN’s dedication to supporting artistes in the Nigerian leisure sector in accomplishing world-wide prominence by way of the just lately introduced Y’ello Star venture.
MTN is effectively acknowledged for its support of the Nigerian leisure market, what knowledgeable your organisation’s selection to leverage enjoyment as a contact place for its consumers?
MTN normally strives for excellence. To reach this degree of excellence, we do surveys on a normal basis to have an understanding of the enthusiasm factors of our shoppers. When we do these surveys, specific things usually rank higher in conditions of what Nigerians are normally passionate about and songs is 1 of these matters.
MTN’s intervention in the songs house can be categorised into 5-vital places. We have the sponsorship ingredient that entails sponsoring of key exhibits