De Beers diamonds has introduced a quite special challenge all with the intention to profit other folks. The widely recognised jeweler has partnered with 5 feminine jewelry designers to build the ReSet Collective Marketing campaign, a line of pendants to showcase the natural beauty of all-natural diamonds from 1 of the world’s leaders in diamond sourcing: Botswana, Africa.
De Beers has partnered with the persons of Botswana for more than 50 a long time and resource above 70 % of their diamonds from the country, in accordance to Colby Shergalis, Senior Vice President of De Beers Team Brand. The diamond company performs an crucial part in the culture and society of Botswana. He tells Brides completely that it has transformed an impoverished region into a contemporary higher middle-money state.
“When De Beers Group started off functioning in Botswana, there were only 3 miles of tarred roads in a nation that