Some of the most common issues we see when evaluating clients’ use of HubSpot stems from issues with how they use deals and deal stages. Data cleanliness, user adoption, forecasting accuracy, are all impacted by how you use deals. Thankfully, as common as these mistakes are, they’re avoidable — and […]
What Is a Buyer Persona (And Do You Really Need One)?
Meet Michelle. 👋 Michelle is 38 years old and lives with her partner and two dogs in North Carolina. She is the Marketing Manager for a medium-sized construction company, earns $70,000 per year, and is looking for a way to increase leads and generate more revenue for the sales team […]
BI Reporting – 3 Ways Domo has Changed it for Good
The business intelligence (BI) / analytics space has evolved dramatically over the last twenty years, including a move away from traditional BI reporting in the process, towards modern BI that meets the demands of modern organizations. BI Reporting is No Longer the Focus In the early days of BI, there […]
FCC Pushing For TikTok Ban In The US, Impact Could Affect SEO
The Federal Communications Commission (FCC) wants TikTok banned in the United States, saying it poses security concerns. FCC commissioner Brendan Carr argued that the fact that ByteDance, a Chinese company, owns the short-form video hosting platform raises national security concerns. According to the commissioner, sensitive data on US citizens could […]
How to Cure “Lonely Marketer Syndrome”
If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most entertaining […]
Passive income apps
Imagine the concept of making money without putting much effort into the process. Passive income earning allows you to do just that, as it is one of the most popular methods of bringing in extra cash. With the great advances in technology, it is possible to earn money from your […]
Intel researchers see a path to trillion-transistor chips by 2030
Check out the on-demand sessions from the Low-Code/No-Code Summit to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers. Watch now. Intel announced that its researchers foresee a way to make chips 10 times more dense through packaging improvements and a layer of a material […]
4 Effective Strategies • Lake One ®
Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your […]
What your Paid Media strategy needs for 2023: the key takeaways from our November Breakfast Briefing
Missed our November Breakfast Briefing? Here, our Head of Paid Media, Jack, shares his top insights from his Breakfast Briefing talk: “CPA & ROAS are dead; long live lifetime value”. At a time when budgets are tightening up, Jack will explain how you can take your activity above optimising for […]
2023 Trends for Foreign Direct Investment in Brazil
With a GDP of $1.61 trillion USD in 2021, Brazil is the largest economy in Latin America and the 12th largest in the world. The state of Sao Paulo is the country’s economic center with 45 million inhabitants and makes up 33% of the nation’s GDP. In terms of foreign […]