Longtime hospitality exec-turned-entrepreneur provides another project to timetable | Business Observer

Keith Overton didn’t endure 25 several years as a major executive with St. Pete Seaside-centered TradeWinds Island Resorts with no becoming able to sniff out and react to developments in the tourism marketplace. That is why since leaving the company in fall 2019 he’s embarked on not one but two new ventures he believes will capitalize on the altering means in which men and women are traveling and investing dollars on recreation and leisure. 

The very first a single, Pioneering Resorts, is developing a pair of tasks made to cater to the recreational car local community. RV product sales have skyrocketed through the pandemic as leisure tourists seek techniques to get away that don’t include flying, remaining in accommodations and eating in dining places. 

The next and newest business is OCC Street Household & Museum, a Pinellas Park restaurant and enjoyment venue Overton is producing in conjunction with Paul Teutul Sr. Teutul is the creator of the Orange County Choppers custom made bike production firm that mushroomed into a apparel manufacturer and reality Television exhibit on Discovery Channel and even a themed rollercoaster. Overton, a motorcycle enthusiast in his spare time, states he hopes to consider a website page out of Teutul’s playbook and license the OCC Street Dwelling & Museum manufacturer to aspiring restaurateurs across the region.

‘I believe COVID-19 has strengthened the idea simply because folks want out of doors recreation and the RV market, as a result, is booming.’ Keith Overton, Groundbreaking Resorts and OCC Roadhouse & Museum

“Paul and I have performed a pair [motorcycle] demonstrates collectively,” Overton suggests, referring to his TradeWinds-period work with St. Pete Beach front BikeFest, an annual occasion that attracted up to 75,000 attendees. “I’ve gotten to know him rather perfectly in excess of the past 10 a long time, and we have often desired to do a licensing strategy collectively. I failed to know if it was going to be a restaurant or if we had been likely to go overseas and do merchandise, but Paul desired me to enable him do licensing.” 

Luckily for Overton, Bert’s Barracuda Harley-Davidson in Pinellas Park experienced house out there on its 9.5-acre house at 10525 49th St. N., and operator Bert King sought an individual to construct a cafe on the web site. Overton, meanwhile, was active discovering the risk of opening a massive, 22,000-square-foot cafe and amusement complicated on his possess. He even experienced a piece of land beneath agreement, but the pandemic brought about him to rethink the strategy. 

“It was really quite terrifying,” Overton claims of the early days of the pandemic. “We failed to know how extended it was going to very last. I felt like it was likely to be a really hard drive to get persons there. So Bert and I received back again alongside one another on the deal.” 

Partnering with King provides much fewer chance for Overton. Even though he plans to devote about $6.5 million of his individual resources to build OCC Roadhouse & Museum, he won’t have to commit in land — King will be his landlord, basically, and deliver a steady stream of motorcyclists to patronize the 11,000-square-foot venue, which will deliver indoor and out of doors seating for up to 350 visitors. When fully constructed out, OCC Roadhouse & Museum will also function a 25,000-sq.-foot pavilion for live shows, out of doors eating, a billiards corridor, ground online games and other enjoyment, as properly as a retail shop loaded with goods and collectibles. 

The undertaking will produce 50 development jobs, in accordance to a push launch, as perfectly as 90 full-time and 20 part-time cafe positions. Overton expects the venue to open in May perhaps. 

Courtesy. An artist’s rendering of the OCC Roadhouse & Museum exterior.

As for Revolutionary Resorts, Overton and small business spouse Ed Mayer are in the allowing system for their vacation resort near Anclote River Park in Pasco County and program to split floor by mid-2021, if not sooner. The other vacation resort website, a 177-acre parcel on the shore of Little Orange Lake close to Hawthorne, a smaller town in Alachua County, is getting cleared for growth. A person significant modify in the business model because he first launched the Groundbreaking Resorts concept is a decision to retain ownership of the resorts’ cottages alternatively of marketing them — a change Overton believes will make the organization much easier to marketplace for sale to a much larger hospitality organization in the foreseeable future.

“Those assignments are moving together pretty properly,” Overton states. “We have a whole lot of the funding secured, but we’re continue to looking for a very little bit extra money. We ought to be underneath way as planned. Feel it or not, I feel COVID-19 has strengthened the concept since people today want outdoor recreation and the RV marketplace, as a end result, is booming.”