A couple in real life and the best duo of partners at work, Lars Rasmussen and Elomida Visviki, bring cutting-edge technology to Greece.
Lars, born and raised in Denmark, is one of the most successful software engineers in the world.
Elomida, born and raised in Greece, is an entrepreneur and a force to be reckoned with, full of new ideas and a grand Mediterranean temperament.
In 2020, colossal companies like Microsoft, Pfizer and SpaceX, decided to move some of their business to Greece.
Similarly, after living for several years in London and in New York, Lars and Elomida have also decided to settle in Greece along with their team of associates, and plan to make the country their new permanent base.
“In the post-coronavirus era, Greece has a great advantage. It can attract the nomads of technology with its beauties.
“I believe that it has a great opportunity ahead of it, and it is now at a level where it can become the basis and foundation of large technology companies,” Lars explained in a recent interview.
Danish computer scientist and software developer, Lars Rasmussen, has been one of the most inspirational names in computer science and technology over the past couple of decades.
Even though, his name might not sound as familiar as those of Steve Jobs’, Michael Dell’s, or Mark Zuckerberg’s, his achievements and integrity speak louder for himself.
Lars started working on various technological projects 20 years ago and in 2003, he and his brother, Jens, had the amazing idea of adapting and integrating a map of the entire planet into a computer.
Along with two more engineers from Australia, Noel Gordon and Stephen Ma, they founded ‘Where 2 Technologies’, a mapping-related start-up in Sydney. They later developed the first map application in the world.
Their company was soon bought by Google and their app went on to become one of the most well-known and most used apps in the world: Google Maps.
Although Lars did not become a billionaire, like many others with way less innovative ideas – especially because at the time, phone technology was not advanced enough to integrate Google Maps into mobile phones – he never stopped coming up with pioneering ideas and working on ambitious projects.
Lars’ wife, Elomida, is the entrepreneurial mind behind many of their projects together.
With a vast amount of experience in international banking, advertising and consulting, Elomida has become a proud representative of Greece abroad, in the fields of cosmetics, food, finance, and technology.
Where Lars puts the technological logic and expertise into their creations, Elomida puts the passion, the innovativeness and the entrepreneurial spirit.
This time around, the innovative duo decided to throw all their might and bring to Greece their latest project that will leave technology enthusiasts and music lovers speechless; their new application, Weav Music, adapts the music that one is listening to, based on their mood.
“Weav Music is ushering in a new era in recorded music. By harnessing our award-winning technology of adaptive music, Weav personalizes the experience of listening to or making music by integrating movement-responsive technology to a recorded track.
“This makes the music respond to the user, instead of the other way around, without compromising in quality and integrity.”
Lars and Elomida talked about their decision to move to Greece and their intentions to create a technology hub in Greece and a high-tech summer camp, and as they reported, their fellow engineers “act like crazy to take part in this new collaboration.”
“Elomida has been suggesting for a long time that we move to Greece, and I am excited about it. We always go on vacation to Greece. We got married and baptized our little daughter there,” Lars mentioned on why they chose to relocate to Greece.
“I must say that Greece is in some way captive to the reputation created for all the countries that are well-known tourist destinations. That it is a ‘relaxed’ country and that its inhabitants do not work very hard.
“However, my experience, working with Greeks around the world, but also in our team, is completely different. Not only are they very hardworking, but they are trustworthy and have a lot of dedication to their work.”
“Many people used to tell me the same thing about Sydney, when we designed Google Maps there, 20 years ago.
“Everyone discouraged me and said that people there are constantly on the beaches, swimming, drinking beers and have no appetite for work, which turned out to be untrue.”
Talking about a new wave of technology-related investments in Greece, Lars explained that it comes as no surprise, since there is satisfactory infrastructure and technological development in the country, which combined with tax incentives, create a very attractive landscape for business moguls.
“In fact, as I heard from the Minister of Digital Policy, Kyriakos Pierrakakis, the government is trying to attract big minds in the country by preparing to offer 5G services as early as 2021 in the Greek islands.
“The tax incentives offered by the country are also important, although we made our decision to move to Greece before learning about them, and for the big opportunities the country offers.”
Lars and Elomida also discussed with enthusiasm “the effective way in which Greece handled the pandemic” and said that “we were very impressed, and believe that Greece’s approach greatly raised the expectations for the country abroad.”
“We had an online meeting with the Prime Minister, who called numerous Greek expatriates, including Elomida, and asked everyone to tell him why they want to return or not return to Greece.
“I said to him, if you want the 500,000 scientists, who left because of the crisis, to come back, then Greece must be attractive enough for 500,000 non-Greeks, who will come along to work in the country,” Lars said.
“Greece should be a leader in what it wants to offer. To have a mission through which to pass a message, and give a signal to the whole world,” the couple stressed.
“Greece can become, for example, a champion in clean energy. It is a country with winds, with sunshine 350 days a year, and at the same time, it aims to fight climate change by any means.
“We think this, along with the beauties of the country, would be something that would attract many young people to come, work and live in Greece.”
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