Google’s parent firm is shutting down Loon connectivity project

Google’s parent firm Alphabet is done exploring with the idea of using giant balloons to beam high-speed internet in remote parts of the world.

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The firm said on Thursday evening that it was winding down Loon after it could not find a sustainable business model and willing partners. This is the second major connectivity effort Google has killed in recent years. The Android-maker last year ended Google Station, a project through which it provided internet at hundreds of railway stations and several other public places.

“We talk a lot about connecting the next billion users, but the reality is Loon has been chasing the hardest problem of all in connectivity — the last billion users,” said Alastair Westgarth, chief executive of Loon, in a blog post.

“The communities in areas too difficult or remote to reach, or the areas where delivering service with existing technologies is just too expensive for everyday people. While we’ve found a number of willing partners along the way, we haven’t found a way to get the costs low enough to build a long-term, sustainable business. Developing radical new technology is inherently risky, but that doesn’t make breaking this news any easier.”

More to follow…

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