G/O Media, which recently acquired business information web-site Quartz, ideas to shift its running product to be a lot more like its the latest acquisition, reports Mark Stenberg of Adweek.
Stenberg reports, “But Quartz staff should not be concerned about the dilution of their enterprise lifestyle or mission, Spanfeller explained. If something, fairly than rework Quartz to resemble a traditional G/O Media house, the company aims to evolve its present-day portfolio to far more carefully resemble Quartz.
“Since launching G/O Media, Terrific Hill Ventures has sought to professionalize the blogging that when described its titles, which includes the previous Gawker Media web sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature type and high-level analysis, signifies the route in which G/O Media aims to grow, according to Spanfeller.
“In that vein, the company has no strategies to noticeably improve the Quartz web-site, outdoors of possibly diminishing the promotion of its Day-to-day Short publication. But, presented the advertisement-load popular to G/O Media attributes and the best objective of the acquisition, the business enterprise publisher will probably see an uptick in programmatic advertisement placements, Shah reported.
“The media company also hopes to use the high quality viewers of company professionals that Quartz attracts to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and vehicle-concentrated Jalopnik could give them with incremental attain.”
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