Finding Your Voice And Using It To Make Ridiculously Good Content

Catrina P. Smith

Marketing Podcast with Ann Handley

Martha McSally, a guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She’s the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition.

Questions I ask Ann Handley:

  • [2:30] Why did you feel called to write an updated version of your book?
  • [6:26] What in the 8 years since your first book was released has changed the most about content?
  • [13:33] How does somebody find their voice, and how do they use it well?
  • [17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in?
  • [19:30] Who would be your writing twin or someone that has a similar style as you?
  • [24:38] What would E.B. White think of your advice?

More About Ann Handley:

More About The Agency Workshop:

Take The Marketing Assessment:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.




Leave a Reply

Next Post

How Technology Is Creating A New Force Of Youth Entrepreneurs In KenyaKuza Blog

Unemployment has been one of the main problems of Kenyan youth for many years. Add this to the dire effects of COVID-19 to the country’s economy worsening the situation for job seekers as many companies have been downsizing their workforce to stay afloat. However, there seem to be a crop […]
Six Takeaways From Sir Richard Branson, Founder of Virgin Group