Business enterprise majors work as consultants for yoga studio | Features

Catrina P. Smith

“I cannot express enough that these students took this venture and they owned it. I’m blown away by what they did this semester.”

—Julie Schlemmer, regional business operator, on her CWRU small business student consultants 


Julie Schlemmer has taught yoga for a prolonged time—as a non-public teacher for businesses like Cleveland Clinic and Cleveland Indians. But jogging her have yoga studio was new to her. 

She took possession of the Atma Middle, a Cleveland Heights institution for more than 20 years, on April 1, 2020… two weeks right after the studio moved to an all-virtual format.

Unnecessary to say, it was an eye-opening introduction to small business possession.

So, she turned to a team of undergraduates at Case Western Reserve College Weatherhead School of Management’s Action Finding out course to assist her navigate her most urgent business enterprise dilemmas: how to rebrand the growing older studio and increase her clientele.

“They have been incredibly qualified. They experienced internet pages of suggestions and illustrations of how they could aid me and my small business,” Julie explained.

The workforce of college students coached Julie on how to keep the historical past of the venerable studio though rebranding to attraction to new audiences. They advised her on employing social media for powerful (and minimal-cost) outreach. A person scholar on the team utilised her connections from an internship at Yelp to host an occasion to garner new shoppers. 

Action Mastering is the business enterprise “capstone” course for Weatherhead seniors. In groups, pupils get the job done as consultants for nearby and nationwide manufacturers. They deliver analysis and methods to clear up challenging organization troubles for their purchasers.

“Through Motion Discovering, our learners use their knowledge, expertise and creativity to perform on genuine enterprise predicaments,” claims Weatherhead professor Jennifer Johnson, who prospects the program. “They are liable for not only the ideas they make and the execution of individuals designs, but also for speaking with their clientele as professionals. They do the work of genuine consultants in each way.” 

Prepared to set your understanding into motion? Let’s go.

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