Some longtime Google end users are struggling with a tough changeover. In the early days of Google’s enterprise-targeted productiveness service—first termed “Google Applications for Your Domain” then “G Suite” and now “Google Workspace”—Google provided domain-branded Google “business” accounts for totally free. From 2006 to 2012, end users could make a no cost Google Applications/G Suite account with a tailor made domain, so their e mail finished with a area they owned, rather of “@gmail.com.” In January, Google introduced a sizeable plan adjust and told these customers they desired to start paying the common business fee for their Google accounts or experience an account shutdown. It is really an unfair rug pull for users who established up a free of charge account decades back with no warning that Google may at some point charge for it. These individuals are in deep, with all details, e-mail, and buys stored on these accounts, and it feels like information extortion to quickly convey to them to fork out up or reduce all the things.
Google afterwards relented relatively and provided a obscure escape hatch option, promising that sometime these “Legacy G Suite” customers could port their facts and buys to a no cost customer Gmail account—with the caveat that Google is not going to host their customized-domain electronic mail any longer. Lots of of the vital specific particulars of this changeover plan are not community yet, but what is unique is the deadline for payment and account shutdowns, and buyers are just remaining to flap in the breeze although their nervousness builds.
A key problem is that Google actually stopped pitching customized-domain e-mail to individuals, and now these Legacy G Suite end users have no noticeable upgrade route. In the earlier, there was almost nothing incorrect with employing Google Applications/G Suite for non-enterprise needs, and Google even encouraged it. Just seem at the original Google Apps for Your Domain blog site publish, which states Google launched the company immediately after “listening to feedback from thousands of little corporations, K-12 colleges, nonprofits, universities, even family members with their have sites.” Google encouraged people to use this, and now it can be telling these people they are corporations.
My issue is, why does this have to be so really hard? Here’s an notion: Give a Google Workspace (or Google 1) “loved ones prepare” that supports a tailor made domain at a affordable customer amount. This just isn’t a nuts notion because all of Google’s opponents previously give this. In my conversations with a variety of people today affected by the policy adjust, free G Suite end users are not necessarily miffed about paying out for a custom made e mail domain. Nonetheless, they usually usually are not enterprises and never want to fork out company prices for G Suite.
Let’s evaluate what Google is offering to the level of competition. Google Workspace’s closest competitor is Office 365, and in addition to the enterprise offerings, Microsoft delivers a “Microsoft 365 Family members” system. This is $100 for every yr for a six-individual loved ones. It has 1TB of cloud storage per user, a 50GB inbox, access to all the Microsoft Business office apps, and, critically, custom domain email accounts. Even applying the cheapest “Organization Starter” program, Google Workspace is $6 for every thirty day period for each user. If we match Microsoft’s six consumer, one-12 months providing, which is $432 for every 12 months, and that is only with 30GB of cloud storage for every user. With 2TB of cloud storage for every user, the subsequent tier up is $12 for every user, for each month, or $864 for each yr.
Apple’s similar item is the iCloud+ subscription, which also delivers custom domain electronic mail assist, starting off at $1 per consumer per month. That is six periods fewer than what Google charges, and Apple is offering 20GB a lot more for each user—50GB total. For 6 persons, that would be $72 per calendar year, even though Google would demand $432 for each yr for a reduce storage tier.