Every now and then you run across a business leader who has worked successfully across multiple business segments. Very occasionally, you find a business leader who has successfully built businesses from the ground up across multiple business segments. If you are lucky enough to find a business leader like this, […]
Catrina P. Smith
What is the #1 Tip for Business Success? – Business Tips & Advice
What does it really take to succeed in business? Most entrepreneurs fail. The ones that succeed in the long run understand that each failure contains the seed of a future success. Entrepreneurs start new businesses, create jobs, build brands, take risks, break down barriers, and fail. They fail early and they […]
A How-To Guide On Getting Inside Of A Customer’s Brain
Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. […]
Why Emotional Marketing Beats Promotion By 2X
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising […]
Ultimate Guide to Writing Your First Email Newsletter
8 minute read time Campaign Monitor – Apr 27, 2022 Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch one? Those in the know think so. The Content Marketing Institute’s 2021 B2C content marketing report […]
Comment le créer et le configurer pour le SEO?
Le fichier robots.txt, aussi connu sous le nom de protocole d’exclusion des robots, est un fichier particulièrement intéressant. Il permet de fournir des directives aux robots des moteurs de recherche quant à l’exploration (crawling) des pages de votre site web. Contrairement à ce que l’on pourrait penser, il est très […]
How to Make HubSpot Work for Your Team
Using the right tools to limit access to data, assets, and tools in HubSpot can be confusing. Your boss gave you a list of requirements your HubSpot portal needs to fulfill, but you’re a bit lost in the maze of tools and settings. This guide will help you organize your […]
CraneMorley Wins Two 2022 MarCom Awards
(Irvine, CA, Release: November 15, 2022). For Immediate Release CraneMorley is honored to win two awards, for the 19th annual Marcom Awards. The MarCom Awards recognizes outstanding achievement by creative professionals. Winners are selected from over 600 entries in Print, Web, Video, and Strategic Communications. Competitors are judged by Association […]
Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work
Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. Research conducted by Statista in 2021 shows that SMS and texting experienced a 75 percent year-over-year increase in popularity among customers—higher than email and in-app messaging. Similarly, as people become more comfortable interacting with businesses […]
Festive Holiday Video Ideas You’ll Want to Steal
December 1, 2022·10 min read Get inspired by these heartfelt, authentic, and personal holiday video ideas. Holiday videos are among the few opportunities marketers, and sales folks have to set aside their (well-intentioned) product-pushing agendas. Instead, the focus is on making a really good video, for the sake of making […]