Ever had an “oh crap” moment in your business? That’s what happened when Facebook shut down Andrea Lowell’s ads account without warning. Or explanation. (They can do this at any time, by the way. In the last few years, the Facebook mafia has “disappeared” ad accounts at an alarming rate.) Suddenly, her most […]
Day: January 1, 2023
B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox
Changes to B2B ecommerce coming fast [SURVEY DATA]B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2B […]