You don’t have to work a traditional job to make money; in fact, you don’t have to work at all. While employment with a paycheck, also called active income, is the traditional method of earning a living, passive income is another overlooked revenue stream. Passive income is the opposite […]
Month: January 2023
The Innovation Without Tears Manifesto • Derek Cheshire
Many visitors to this blog will have encountered Simon Sinek. He is famous for the phrase ‘Start with the Why’. It would therefore seem arrogant not to take his advice. So here is the Why, How and What of my Innovation Without Tears manifesto. If you want to know more about the […]
Hit It & Quit It with Brooke Daniels, Melanie Greenough, & Scott J. Miller » Succeed As Your Own Boss
Brooke Daniels has over a decade of experience in tech startups and venture capital, and she’s the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke’s passion is supporting entrepreneurs and stemming business failure with a […]
when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we often discover that there’s something else eating away at culture. […]
How to set your prices as an accountant
How do you gauge how much to charge for the services that your accountancy practice offers? If you want to make a profit, then it’s no time to be modest in talking about money and what your worth is, or worry that raising fees might turn off new or existing […]
A Must-Have For Every Business
The idea of AI-enabled OCR software might seem a little intimidating at first, but once you know what it does and how it works, you’ll see that it’s the perfect solution for your business! What is OCR Software? OCR software is an AI-powered software that can recognize and extract text […]
A 13-Part Manifesto For Creating a Kickass Content Brief
6. State your structure & subheading demands As readers, we skim through article subheadings and intro sentences, to check whether they’re worth our time. In fact, according to Hubspot, nearly half (43%) of us skim blog posts instead of reading them. It’s true. Subheadings and structure are crucial to engagement. Reinforce this in […]
What Is Google Business Profile and How to Optimize Your Profile in Google with Ben Fisher
Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opportunity to be found on Google and Google Maps. How does it work and how to optimize your Google Business Profile? To discuss Google Business […]
3 Essential Reasons Why Your Team Needs a Video Sales Strategy
August 8, 2022·5 min read If your team doesn’t have a video-powered sales strategy, you’re letting opps slip through your fingers. Discover three essential benefits that come from building video into your sales strategy. Does your sales team have a video sales strategy? If you don’t—why not? Video is arguably […]
Retail Media Networks: An Advertising Alternative
You’re No Longer Your Store’s Primary Customer… The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media Networks. Retailers like Walmart and Dollar General, grocers like Kroger, […]