How to plan, measure and achieve your marketing goals

Catrina P. Smith

Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you’re working towards without clear, actionable, and achievable metrics? Setting marketing […]

Amazon announces AWS Clean Rooms

Catrina P. Smith

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights […]

The Impact of Direct Mail for 2023

Catrina P. Smith

Direct mail works. Its impact can be felt by many brands and charities across many marketing sectors. I’m not going to tell you anything you don’t already know. I could talk about the mail moment, standing out, how direct mail “hangs around” – or the ability to use mailing lists […]