In a particularly large deal reported two weeks ago, Tidhar Construction announced that it had leased 17 floors encompassing 30,000 square meters in the Beyond project, which it is building in Givataytim on the border with Tel Aviv, to the Meitar law firm. Tidhar, which is building the project […]
Day: December 5, 2022
How to plan, measure and achieve your marketing goals
Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you’re working towards without clear, actionable, and achievable metrics? Setting marketing […]
Amazon announces AWS Clean Rooms
This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights […]
The Impact of Direct Mail for 2023
Direct mail works. Its impact can be felt by many brands and charities across many marketing sectors. I’m not going to tell you anything you don’t already know. I could talk about the mail moment, standing out, how direct mail “hangs around” – or the ability to use mailing lists […]